Platinum Out of doors CEO Dipankar Sanyal might be sharing his views on programmatic OOH in India Talks OOH convention

Programmatic OOH is being seen because the game-changer for the OOH enterprise. Nevertheless, there are a number of pre-conditions to be factored in earlier than programmatic OOH turns into the mainstay. Additionally, with a rising variety of adtech corporations and others coming into the programmatic OOH area with their distinct enterprise choices, the jury is out on that are one of the best options to go along with. The upcoming India Talks OOH convention, to be held at Sahara Star Lodge, Mumbai on March 8, will function a panel dialogue on the theme ‘TechTalk: The programmatic OOH jamboree – sounds to select in all that noise’.

Dipankar Sanyal, CEO of Platinum Out of doors, an OOH arm of Madison World, might be sharing his views on the scope of programmatic OOH within the India markets.

Dipankar has performed an instrumental function in constructing Platinum Out of doors as a formidable OOH company that it’s at present. He joined Madison in 2004 as Assoc Common Supervisor of  MOMS Out of doors and received promoted to CEO, Platinum Out of doors in 2015.

Dipankar additionally holds the extra cost of Madison Retail Paradigm (MRP), the Retail specialist unit of Madison World. MRP works with purchasers like Disney, CEAT, Bandhan Financial institution, L&T (L&T Electrical & Automation), Schwarzkopf, Dabur, Himalaya, Sebamed, Westside, Tata Shopper Merchandise and plenty of others.