LOS ANGELES, Dec. 16, 2021 /PRNewswire/ — Atlantic Information has additional expanded their advertising efforts into the Metaverse, by teaming up with TerraZero, for a novel advertising marketing campaign to advertise A Boogie Wit Da Hoodie’s new EP, ‘B4 AVA.’ The activation was highlighted by a number of Metaverse billboards that includes A Boogie Wit Da Hoodie’s new launch, in addition to music taking part in from the EP and different interactive and visible components to spherical out the expertise.
Atlantic Information and A Boogie Wit Da Hoodie approached TerraZero for a Wheat-Pasting marketing campaign within the Metaverse–comprising of sky-high posters wrapped round TerraZero land parcels in Decentraland. Situated at (43, -40) in Decentraland (direct hyperlink to view right here), customers in Decentraland have been greeted by ‘Glasses’, a observe of the EP ‘B4 AVA’, as they approached the posters, full with QR-code integrations that led them to stream A Boogie Wit Da Hoodie’s full catalog on their platform of alternative.
“The expertise itself makes the music and the artistry of A Boogie Wit Da Hoodie really feel bigger than life,” shares TerraZero Chief Metaverse Officer Ryan Kieffer. “It is designed to function a memorable, interactive and personalised expertise for attendees, harking back to a musical exhibition or set up, that may promote social media engagement and phrase of mouth promotion for the EP.”
“The Metaverse is occurring. It is inevitable. It will not be on the flip of a swap, however the subsequent few years will result in technological innovation at a unprecedented tempo. These advances will assist stage the taking part in subject, creating alternative for a variety of artists,” added Jordan Chalmers, Director of Content material Partnerships at Atlantic Information. “We’re past excited to staff up with TerraZero to convey A Boogie into Decentraland. Atlantic has solely begun to scratch the floor on Web3 and I am unable to wait to see what we do subsequent.”
B4 AVA can be the primary main physique of labor from A Boogie because the launch of his extremely praised third LP ‘Artist 2.0’, which is licensed platinum and debuted at #1 on Billboard’s Prime Rap Albums Chart and #2 on the Billboard 200 Albums Chart with first-week streams exceeding 141 million. The album boasted a star-studded tracklist together with options from, Younger Thug, Roddy Ricch, Summer season Walker, Khalid, Lil Uzi Vert, Gunna, London On Da Observe, Lure Manny and extra.
Metaverse-savvy customers already acquainted with Decentraland may additionally peek behind the posters, revealing a scene stuffed with butterflies and a lake–calling again to the EP art work. That is the primary of many activations that Atlantic Information is exploring all through the Metaverse.
About TerraZero: TerraZero develops, acquires and funds progressive Metaverse tasks, corporations, entrepreneurs and builders—creating engagement, neighborhood and value options which bridge the actual world and the Metaverse. TerraZero goals to scale new economies and improve immersive experiences to form the way forward for decentralization. https://terrazero.com/
About A Boogie Wit Da Hoodie:
The Bronx-bred artist Artist Dubose, higher often known as A Boogie Wit Da Hoodie, first hit the rap scene with the breakout hit “Nonetheless Assume About You” which was featured on his 2016 debut mixtape, ARTIST. The mixtape additionally launched followers to “My Sh*t” which has since turn into RIAA licensed 2x platinum and was additionally listed as one among “The Greatest Songs of 2016” on Apple Music. A Boogie shortly proved himself to be one of many recreation’s latest heavyweights after XXL dubbed him as “one of many hottest and latest up-and-comers in hip-hop” and included him within the 2017 Freshman Class. The younger star additionally went on to launch the 5x platinum single “Drowning feat. Kodak Black” and 4x platinum “Look Again At It,” together with the 2x platinum licensed single “Jungle” and platinum licensed “Timeless.” Throughout the fall of 2017, A Boogie went on to launch his extremely anticipated, now gold licensed, debut album, THE BIGGER ARTIST, which shortly sprung into the Prime 5 on Billboard’s Prime 200. He additionally grew to become the highest rising performing within the U.S. as he concurrently sprung to #1 on Billboard’s Rising Artists chart. It’s simple to see why The New York Instances named A Boogie “essentially the most promising younger rapper town has produced in a while.” A Boogie earned a BET Award Nomination for “Greatest New Artist” on the finish of 2018 along with releasing his 2x platinum sophomore album, HOODIE SZN, which made its debut at #2 earlier than spending three nonconsecutive weeks at #1 and sustaining a shocking 17-week streak inside the prime 10 on the Billboard Prime 200 chart. The album additionally soared on streaming, garnering over 83 million streams the week it went #1. After embarking on his bought out “A Boogie vs. Artist” Tour, A Boogie launched his third studio album, Artist 2.0, and its subsequent deluxe version which boasted collaborations with Younger Thug, Roddy Ricch, Gunna, DaBaby, Summer season Walker, Khalid, Lil Uzi Vert, and extra, and debuted at #2 on the Billboard 200 with over 120,000 album equal models, topping HOODIE SZN’s debut week. Following the album’s launch, A Boogie made a shocking debut on The Tonight Present Starring Jimmy Fallon, performing the fan-favorite observe, “Me and My Guitar,” accompanied by H.E.R.. In 2021, A Boogie reemerged along with his newest single, “24 Hours” with rapper, Lil Durk.
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