ENGLEWOOD CLIFFS, N.J., June 1, 2021 /PRNewswire/ — Right this moment, Magnum® ice cream, the chocolatier of ice cream, introduced its newest world marketing campaign, Miley In Layers, a collaboration with multi-platinum promoting recording artist, songwriter and trailblazer Miley Cyrus. On June 10, 2021, Miley will carry out a particular digital live performance expertise, mastered in 8D sound, to point out the world her various layers.
Through the Miley x Magnum digital live performance expertise, Miley will carry out a number of the greatest hits from her latest album ‘Plastic Hearts’ in addition to an unique cowl of 80’s hit ‘Midas Contact’ by Midnight Star re-mastered as Miley’s Contact.
Magnum ice cream likes to rejoice self-expression and indulgence, and as an advocate for individuality and self-expression, Miley shares within the perception that everybody ought to be capable of pursue what brings them true pleasure, to embrace the various layers that make them distinctive and proudly share these with the world.
“The best super-power we now have is our individuality. As I’ve advanced as an artist, I have been in a position to discover the totally different layers of who I’m and what brings me pleasure – whether or not I am writing, within the studio, acting on stage for 1000’s of followers or carrying one thing that makes me really feel empowered,” says Miley when discussing her collaboration with Magnum ice cream. “My greatest pleasure in life is music and I am so excited to be performing in 8D for you all. I hope this marketing campaign with Magnum ice cream conjures up everybody to embrace their very own layers and proudly go after no matter it’s that brings them pleasure.”
The Miley In Layers digital live performance expertise will stream on YouTube on June 10, 2021 at 2:30 PM EST. To observe, tune into www.youtube.com/mileycyrus. The digital live performance expertise may also be out there for streaming on the Magnum ice cream Instagram channel, @Magnumicecream, till Thursday, June 17, 2021. The digital live performance will likely be broadcast utilizing immersive 8D sound expertise, which creates the feeling that Miley is stay within the room with followers, when performed by way of a set of headphones.
To seize the 8D digital live performance expertise in addition to a collection of putting, black and white marketing campaign nonetheless picture belongings, Magnum ice cream and Miley collaborated with U.S. vogue photographer and director Vijat Mohindra to convey the marketing campaign message to life.
For extra details about Magnum ice cream and Magnum x Miley marketing campaign, go to magnumicecream.com/showyourlayers and comply with on social @MagnumIceCreamUS on Fb and @MagnumIceCream on Twitter and Instagram. For product locator, please go to www.magnumicecream.com/us/en/where-to-buy.html.
About Magnum® ice cream
Launched in 1989, Magnum® ice cream was the primary handheld ice cream bar focused as a premium grownup providing. Right this moment, Magnum® ice cream is likely one of the world’s main ice cream manufacturers, promoting multiple billion items yearly worldwide.
Magnum® ice cream bars is the final word chocolate ice cream indulgence, utilizing solely the best premium components like velvety vanilla bean ice cream and are the one ice cream bars made with Belgian chocolate. All Magnum ice lotions ― together with Magnum Double Ice Cream Bars, Magnum MINI Ice Cream Bars, Magnum Traditional Ice Cream Bars, and Magnum Tubs ― supply cocoa beans from Rainforest Alliance Licensed™ farms. For extra info, please go to magnumicecream.com/us, fb.com/MagnumIceCreamUS, twitter.com/MagnumIceCream, and go to our U.S. Instagram channel at instagram.com/MagnumIceCream.
About Miley Cyrus
Miley Cyrus is likely one of the most influential artists in popular culture with about 130 million Instagram followers. She has six #1 albums together with her 2013 GRAMMY-nominated album Bangerz, which can be licensed 3x platinum within the U.S. As well as, she has had a formidable 5 sold-out world excursions all through her profession. In 2015 she launched her free, 23-track shock experimental album, Miley Cyrus and Her Lifeless Petz, co-produced by Wayne Coyne and different Flaming Lips members. Her sixth album, Youthful Now, which was launched in 2017, exceeded 2.2 billion streams worldwide.
About Unilever North America
Unilever is likely one of the world’s main suppliers of Magnificence & Private Care, Residence Care, and Meals & Refreshment merchandise with gross sales in over 190 international locations and reaching 2.5 billion customers a day. It has 150,000 workers and generated gross sales of €50.7 billion in 2020. Over half of the corporate’s footprint is in creating and rising markets. Unilever has round 400 manufacturers present in properties everywhere in the world. In the US and Canada, the portfolio consists of model icons comparable to: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe Ben & Jerry’s, Diploma, Greenback Shave Membership, Q-tips, Seventh Technology, St. Ives, Suave, TRESemmé and Vaseline.
For years, we now have been taking motion by way of our sustainability efforts to assist greater than a billion individuals enhance their well being and well-being, halve our environmental footprint and improve the livelihoods of hundreds of thousands of individuals as we develop our enterprise. We now have made vital progress and proceed to increase our ambition – in 2019 committing to make sure 100% of our plastic packaging is absolutely reusable, recyclable or compostable by 2025. Whereas there may be nonetheless extra to do, we’re proud to have been acknowledged in 2019 as sector chief within the Dow Jones Sustainability Index and in 2020 – for the tenth consecutive yr – as the highest ranked firm within the GlobeScan/SustainAbility Sustainability Leaders survey.
For extra info on Unilever U.S. and its manufacturers go to: www.unileverusa.com
For extra info on Unilever Canada and its manufacturers go to: www.unilever.ca
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Ali Lieberman | Edelman
SOURCE Magnum Ice Cream