Staffing chief acknowledged with high awards for greatest built-in advertising and marketing marketing campaign, greatest inner communications technique and greatest media technique in worldwide competitors
Printed: Oct. 14, 2021 at 11:25 AM MDT|Up to date: 7 hours in the past
TACOMA, Wash., Oct. 14, 2021 /PRNewswire/ — With its mission-driven efforts to place work inside attain in focus, staffing chief PeopleReady earned high honors for advertising and marketing and communications excellence within the Fall 2021 TITAN Enterprise Awards hosted by the Worldwide Awards Affiliate (IAA). PeopleReady was acknowledged with two platinum awards—the competitors’s highest honor—for greatest built-in advertising and marketing marketing campaign and greatest inner communications technique, and in addition obtained a gold award for greatest media relations technique.
PeopleReady gained a platinum award for its modern and totally built-in Work Inside Attain™ advertising and marketing marketing campaign, constructing upon its model and ongoing elevation of staffing expertise and supply fashions—which included a sponsorship of two-time Indianapolis 500 champ Takuma Sato, the model’s first nationally broadcast TV advert, and a sweepstakes with practically 600,000 entrants geared toward encouraging folks to hitch the workforce throughout the present employee scarcity. The staffing chief additionally obtained high honors for its gamified inner communications technique, which engaged greater than 1,000 staff in actions designed to provoke them round a brand new firm tradition. And, PeopleReady’s media outreach efforts which reached billions of individuals had been acknowledged for his or her vital position in serving to to tell and educate the general public and media about job market tendencies and alternatives.
“Amid the present workforce disaster, creativity and innovation are important in overcoming limitations to connecting folks and work. PeopleReady’s advertising and marketing and communications methods are mission-driven with a easy objective: to place work and workforces inside attain,” stated Caroline Sabetti, chief advertising and marketing officer of PeopleReady and PeopleScout and senior vp of TrueBlue communications. “The PeopleReady workforce is proud to obtain this recognition for our efforts to make connecting folks and work sooner and simpler than ever throughout difficult instances.”
“We reward the exceptional Titan-like accomplishments of a variety of organizations, from all sectors, and their robust dedication to attain better heights,” stated Kenjo Ong, CEO of IAA. “Our jury panel was impressed by the depth that was introduced on by the entrants’ submissions. I’m past thrilled to witness the upcoming triumph, the place the winners of the season set the bar for future companies to comply with.”
PeopleReady’s advertising and marketing and communications methods are serving to to focus on the staffing chief’s just lately applied state-of-the-art, centralized sourcing and recruitment engine in addition to a brand new digital onboarding expertise that places Work Inside Attain™ for greater than 90,000 job seekers every month. Additionally, continued optimizations of PeopleReady’s award-winning JobStack® app, with enhancements equivalent to a brand new Apply to Dispatch characteristic, make it simpler than ever to attach folks and work.
PeopleReady, a TrueBlue firm (NYSE: TBI), makes a speciality of fast and dependable on-demand labor and extremely expert staff. PeopleReady helps a variety of blue-collar industries, together with building, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus department places of work throughout all 50 states, Puerto Rico and Canada, PeopleReady served roughly 98,000 companies and put roughly 221,000 folks to work in 2020. Study extra at www.peopleready.com.
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