Staffing chief acknowledged with prime awards for greatest built-in advertising marketing campaign, greatest inside communications technique and greatest media technique in worldwide competitors
Printed: Oct. 14, 2021 at 12:25 PM CDT|Up to date: 1 hour in the past
TACOMA, Wash., Oct. 14, 2021 /PRNewswire/ — With its mission-driven efforts to place work inside attain in focus, staffing chief PeopleReady earned prime honors for advertising and communications excellence within the Fall 2021 TITAN Enterprise Awards hosted by the Worldwide Awards Affiliate (IAA). PeopleReady was acknowledged with two platinum awards—the competitors’s highest honor—for greatest built-in advertising marketing campaign and greatest inside communications technique, and in addition acquired a gold award for greatest media relations technique.
PeopleReady gained a platinum award for its modern and absolutely built-in Work Inside Attain™ advertising marketing campaign, constructing upon its model and ongoing elevation of staffing expertise and supply fashions—which included a sponsorship of two-time Indianapolis 500 champ Takuma Sato, the model’s first nationally broadcast TV advert, and a sweepstakes with practically 600,000 entrants geared toward encouraging folks to affix the workforce throughout the present employee scarcity. The staffing chief additionally acquired prime honors for its gamified inside communications technique, which engaged greater than 1,000 staff in actions designed to provoke them round a brand new firm tradition. And, PeopleReady’s media outreach efforts which reached billions of individuals had been acknowledged for his or her crucial position in serving to to tell and educate the general public and media about job market traits and alternatives.
“Amid the present workforce disaster, creativity and innovation are important in overcoming limitations to connecting folks and work. PeopleReady’s advertising and communications methods are mission-driven with a easy objective: to place work and workforces inside attain,” stated Caroline Sabetti, chief advertising officer of PeopleReady and PeopleScout and senior vp of TrueBlue communications. “The PeopleReady staff is proud to obtain this recognition for our efforts to make connecting folks and work sooner and simpler than ever throughout difficult occasions.”
“We reward the outstanding Titan-like accomplishments of a variety of organizations, from all sectors, and their sturdy dedication to realize higher heights,” stated Kenjo Ong, CEO of IAA. “Our jury panel was impressed by the depth that was introduced on by the entrants’ submissions. I’m past thrilled to witness the upcoming triumph, the place the winners of the season set the bar for future companies to comply with.”
PeopleReady’s advertising and communications methods are serving to to focus on the staffing chief’s lately applied state-of-the-art, centralized sourcing and recruitment engine in addition to a brand new digital onboarding expertise that places Work Inside Attain™ for greater than 90,000 job seekers every month. Additionally, continued optimizations of PeopleReady’s award-winning JobStack® app, with enhancements reminiscent of a brand new Apply to Dispatch characteristic, make it simpler than ever to attach folks and work.
PeopleReady, a TrueBlue firm (NYSE: TBI), focuses on fast and dependable on-demand labor and extremely expert staff. PeopleReady helps a variety of blue-collar industries, together with development, manufacturing and logistics, waste and recycling, and hospitality. Leveraging its game-changing JobStack platform and 600-plus department places of work throughout all 50 states, Puerto Rico and Canada, PeopleReady served roughly 98,000 companies and put roughly 221,000 folks to work in 2020. Study extra at www.peopleready.com.
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