Mumbai (Maharashtra) [India], September 3 (ANI/NewsVoir): Platinum engagement rings turned extremely popular starting within the late 1940’s with celebrities and royalty selecting the uncommon steel to brazenly show their relationship standing.
Queen Elizabeth II, Elizabeth Taylor, Grace Kelly, and Audrey Hepburn’s dazzling platinum engagement rings are nonetheless as memorable these days as they had been years in the past. A lot of immediately’s most well-known celebrities proceed to go for platinum engagement rings, together with Beyonce, Jennifer Lopez, Miranda Kerr, Ariana Grande, Priyanka Chopra, Anne Hathaway, Emily Blunt, Natalie Portman, Jessica Biel, Jennifer Lawrence, Nicole Kidman, Mila Kunis, Brie Larson, and Sarah Hyland.
Why is platinum nonetheless so well-liked for engagement rings?Platinum is a uncommon, naturally white steel that requires no further plating, not like white gold. It is also hypoallergenic, and one of many strongest pure supplies on the planet, so it may possibly face up to day by day put on with ease and nonetheless final for years to come back.
Platinum Guild Worldwide, the advertising affiliation for platinum jewelry, highlights a number of the most iconic platinum engagement rings of contemporary occasions to your consideration in upcoming posts. Extra platinum jewelry types and knowledge may be discovered @platinumdaysoflove (IG).
Beyonce has been sporting this emerald-cut design by Lorraine Schwartz for over a decade. This reportedly flawless heart diamond is 24-carats and incorporates a cut up shank band, all set in platinum.
Jennifer Lopez’s platinum engagement ring from on-again boyfriend Ben Affleck again within the “Bennifer” days incorporates a 6.1-carat radiant-cut fancy intense pink diamond with two trapezoid white diamond sides stones set in platinum from Harry Winston.
Miranda Kerr’s timeless platinum ring incorporates a sensible solitaire diamond flanked by tapered baguettes.
Platinum Guild Worldwide (PGI) is a advertising organisation with the imaginative and prescient to develop the worldwide platinum jewelry market as a brand new demand supply for platinum. It was fashioned in 1975 with specialist groups devoted to rising the worldwide platinum jewelry market by way of shopper and trade-facing programmes within the 4 key jewelry markets of China, India, Japan and USA. Since then, jewelry improvement has demonstrated a robust monitor report in delivering outcomes.
By means of numerous programmes, each direct-to-consumer and in collaboration with jewelry retailers and producers, PGI creates shopper ounce demand by first figuring out alternatives for platinum in jewelry, after which growing them with companions. It additionally goals to construct an everlasting dedication to platinum in jewelry.
PGI’s shopper advertising and academic programmes are centered on growing consciousness and an appreciation for platinum’s distinctive properties as a valuable steel for nice jewelry.
As well as, PGI works globally with collaborative companions working intensive advertising programmes within the 4 foremost platinum jewelry markets of China, Japan, USA and India. These markets are staffed with consultants in strategic planning, advertising, retail, design and enterprise improvement.
Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the main platinum producers of South Africa, in addition to by way of co-funded programmes with the jewelry trade.
Purity Assurance ProgramPGI has partnered with TUV India Pvt. Ltd. to implement a strong audit programme to make sure the purity of platinum underneath its programme. TUV is among the nation’s first certification our bodies and has been intently related to the standard revolution in India.
Underneath Platinum Guild India’s high quality assurance programme, every particular person piece of jewelry has an assured purity as excessive as 95%. And as a proof of this assurance, each piece is stamped ‘Pt950’ and comes with a tamper-proof high quality assurance card that distinguishes genuine platinum from different jewelry.
A Distinctive Identification Quantity can be stamped on the jewelry along with the detailed description of the piece you select for your self. Our high quality assurance programme is in place to make sure transparency and that the platinum the patron buys is of the very best high quality. In any case, that’s what true worth is all about.
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